Features
Now is the time for mobile media according to experts01 Oct 2008
‘Now is the time’ for mobile media, according to James Oliver of Shake Interactive in his address this week to media members at PPA’s forum ‘Where does mobile fit in business media?’
Telegraph’s multi-million media luvvies
23 Aug 2008
The Telegraph Business has profiled the 100 most successful private companies in the UK including ‘Multi-million media luvvies’; those publishing and business media companies in private hands and PPA member companies The Economist and Haymarket Group were mentioned amongst this illustrious list.
Can user generated content work for business media?
26 Jun 2008
Business media providers are in pole position to benefit from user generated content with their emphasis on niche engagement rather than “the mass media focus on celebrity” according to Kevin Anderson, blogs editor at Guardian Unlimited. He was speaking at a member only forum, held at PPA offices on Wednesday 25 June.
Great people, great brands
23 Jun 2008
Following another clutch of trophies for its market leading business media brands, CMPi's Gary Hughes talks to Magazine News about brand publishing, the outlook for the sector and partying like noone else.
Business media superbrands
23 Jun 2008
What do The Grocer, Accountancy Age and The Economist have in common? Apart from heritage, growing circulation, profitable business models and quality editorial, they were all recently named Business Superbrands in the 2008 Business Superbrands survey, judged by 1,500 business professionals. Representatives of these three titles explain how and why
A soft landing?
23 Jun 2008
Numis’ analyst Paul Richards, is one the world’s leading media authorities. In an article in Magazine News he explains why, despite the downturn, B2B media looks set to thrive.
The dawn of Business Media UK?
25 Jul 2007
Addressing delegates on day one of Magazines and Business Media 2007, Tim Weller, chief 
executive of Incisive Media called for the creation of ‘Business Media UK’, a new public face for business media to reflect its success and in order to gain deserved recognition from Government, the City and the whole of the industry. Here is an abridged version of his speech.
The business of proving advertising effectiveness
08 Mar 2007
Are business content providers able to tell whether their advertising messages are understood by decision makers and what effect campaigns have on overall brand perception? If not, then why not? Business publishers need to measure the effectiveness of their advertising, because their competitors are one step ahead of the game…
The future’s bright, the future’s mobile
01 Jul 2006
The future’s bright, the future’s orange, went the advertising slogan at the dawn of the mobile age, and today the future’s looking bright for business and professional media on one of the most portable, but least realised media platforms. Toby Hicks reports.
The transformer
01 Apr 2006
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It’s been all change at B2B information company United Business Media (UBM) since the arrival of David Levin as chief executive in April 2005. Lucy Fairclough goes behind the scenes.
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