NEW CASE STUDIES!
Our fourth case study in 2007 looks at childcare voucher company Accor Services' campaign in Personnel Today magazine.
Downloading a summary of findings
Our third case study focuses on HR and payroll company Snowdrop Systems’ campaign in Pay magazine.
Download a summary of findings
Our second study looks at Pratt & Whitney's effectiveness of advertising in Flight International.
Download a summary of findings
Our first completed case study looks into Rotana Hotels, who successfully leveraged the print medium to achieve astonishing levels of success in raising brand awareness.
Download the complete findings
The Colouring Book - media effectiveness research:
Does your client want to understand whether their advertising messages are understood and what effect their campaign has had on overall brand perception?
If you have a client who wants to measure the effectiveness of their advertising then the PPA Business and Professional would like to know about it. We are looking to fund (at no cost to the client) a series of case studies to help provide evidence that B2B advertising can achieve marketing objectives such as:
- New launches
- Changing perceptions
- Building brand awareness
Criteria:
We are looking for campaigns that:
- Run over a two or three month period
- Focus on launching a new product or promoting a significant change to existing products
- Run in Business Media (B2B) magazines that have reader databases of at least 10,000 email addresses
In order to take a project forward we need the following details for each possible case study:
- Client name
- Magazine advertising in
- Campaign schedule (e.g. number of insertions, size of ads)
- Campaign creative (in jpg or pdf format)
- Campaign objectives/message
If you have a campaign that you would like us to measure then please contact Amy Duffin on 020 7400 7524
